Doctors assume they know what needs to happen but find themselves frustrated that medicines are only half the answer.
We explore a shift in thinking as modern medicine rebalances itself to respond to the challenge of working with people rather than doing to patients.Around the country clinicians especially general practitioners, are increasingly frustrated that despite ever increasing workload, efforts go unrewarded.
There is a feeling that although we face a faster treadmill of consultations, blood tests, referrals, QOF targets, contract indicators and regulatory requirements, the law of diminishing returns still applies.
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